We’ll discuss that more later in this guide. As a core part of your brand’s visual identity, the font you choose for your logo can communicate the type of business you are and what you stand for. Here’s how a font can shape business logo: Search What role does a font play in a business logo?Īs the visual representation of your business, your logo - and the font you choose to use within it - plays a significant role in communicating what your brand stands for and the role your company plays in your chosen industry. Taglines in logos are also super important because they encapsulate what your business is all about.

This communicates brand feel as strongly as the rest of the design, so it’s important to get it right. The sky’s the limit when it comes to playing around with logo ideas, experimenting with what they mean from different perspectives, and seeing how different versions look across a range of mediums.Īnother aspect of making cool logos which many business owners may not be aware of is the importance of font typography in your logo.

What’s great about modern technology is you can now use a free Logo Maker app to create quality designs. We’ve also discussed the basics of logo design elsewhere. In Company Logo Dos and Don'ts, we outlined important tips to get you started with designs. It makes you stand out from the online crowd, distinguishes you from your competitors, symbolizes what your company stands for, and makes your brand stick in people's minds. The right logo can do wonders for any business.

Best fonts for retail logo